The web has changed over the years and web3 is its new evolution.
At the beginning, we were only interacting with read-only websites in an open and direct way (web1). Then we got the current state where we can actively participate but the content we share online, for example on all social media platforms, is centralised and owned by big corporations (web2).
Web3 combines the best of web1 and web2. It’s about direct and open access to the content without intermediaries, you own the content you share and the digital items you buy online. They are truly yours.
Communities are at the centre of web3. It's not a one-way or even two-way stream of communication, it's about sparking one-to-one conversations, where entire communities are built by and for fans and their own interests—not shaped by huge corporations.
We know that supporting a football club is an extension of your identity, it’s a part of who you are. Football in web3 will deepen that connection, taking you from spectator and consumer to actually own a part of the game in the digital world.
It'll give you a new way to show your fandom. Access to more ways to connect, to share your passion. To trade your stake in the game with fans like you all around the world.
You will be closer to the game you love than ever before!